Luxury Travel Instagram Accounts

1. Beautiful Destinations

With over 8.4 million followers, this travel influencer account has leveraged their network to become the "go to" account for social media PR.

Marriott, Starwood, Hilton, and the tourism boards of the Philippines, Macao, Ireland, and New York City, to mention a few, have used their breathtaking pictures from across the world as part of their plan to attract corporations and destinations.

Beautiful Destinations collaborates with its in-house team of photographers and videographers to produce one of the most popular travel Instagram accounts to date. The technique is devised by Jacob Riglin.

2. Aman

Aman's Instagram account exemplifies the pinnacle of luxury travel. They show images of their hotels across the world, as well as a glimpse of the high-end luxury experiences that guests can have at every Aman Hotel.

They seek to involve their guests in their social strategy by inviting them to upload their photos with the hashtags #amanjunkie or #amanjunkies to assist enhance the brand's exposure.

3. Bird Travel PR

Bird is a London-based luxury travel PR firm that works with a small group of high-end hotels throughout the world. Bird can have a wide variety of content on both social media and its blog, bird of mouth, because of its narrow portfolio of clients. Bird's Instagram account strikes the perfect balance of travel, inspiration, and a healthy lifestyle.

4. Mr & Mrs Smith Hotels

Mr & Mrs Smith Hotels' Instagram account is filled with youth and vitality. Mr & Mrs Smith's luxury vacation account, aimed at couples, features images of their hotel suites, pools, and restaurants, all with a fashionable twist.

5. Soho House

Soho House's Instagram is sophisticated, elegant, and chic, with interesting images of their different residences throughout the world. As the membership club expands its properties to new locales, their Instagram feed has become a go-to resource for city visitors looking for “cool” places to visit. Take a look at their most recent house account from Barcelona.

6. Small Luxury Hotels

Small Luxury Hotels caters to individuals seeking to visit the world's last "undiscovered" destinations. Their Instagram feed features couples strolling along stunning desert beaches, as well as lavish breakfasts delivered in remote settings.

7. National Geographic Travel

Calling all adventurers: Nat Geo Travel is the only place to go if you want to go on the ultimate experience. Because it shares photographers with its parent account, National Geographic, its imagery is of exceptional quality. As evidenced by the large number of followers, this parent account is known for possessing some of the most iconic photographs in history (71M followers vs 15.5M for its travel account).